Released on = July 11, 2007, 3:31 pm

Press Release Author = Allgen Financial Services, Inc.

Industry = Financial

Press Release Summary = The press release is about Allgen Financial Services, Inc.
acquiring Good Risk Reward, Inc. in order to solidify its position in the market as
a full service retirement planning institution. Through the acquisition of Good Risk
Reward, Allgen will now offer self investor training and improve its wealth
management services.

Press Release Body = Orlando, Florida, -- July 10, 2007 -- In order to extend Allgen
Financial Services, Inc's ability to continuously improve its service offerings, it
has acquired Good Risk Reward, Inc. Good Risk Reward, Inc. is a wealth management
firm focused on active asset management and self investor training.

Jason Martin, the president of Good Risk Reward Inc., will now be a Senior Partner
and Chief Investment Officer for Allgen Financial Services, Inc. Effective
immediately, he will be responsible for managing all of Allgen's client portfolios.
Mr. Martin said, "This is the perfect partnership. I am able to continue managing
the technical aspect of the financial services business while I can rely on a great
team of other financial experts to assist with the other aspects of the business."

"We are excited about this merger," said Paul Roldan, Senior Partner and Chief
Executive Officer of Allgen. He also said, "One of the most common scenarios we face
are self investors with an out of sight out of mind approach to investing," said
Paul Roldan, Senior Partner and CEO. In many cases, this lack of monitoring and
modifications to a portfolio in a timely fashion leads to major problems for the
investor. There are two reasons why this problem typically occurs: 1) Self investors
do not have enough time available to properly manage their own assets. 2) Many self
investors have a lack of education or training. Being in unfamiliar territory
usually results in bad experiences. People tend to run away from bad experiences so
they don't make any more mistakes. Mr. Martin will be a vital asset to helping self
investors make better financial decisions with their retirement assets. We will be
using goodriskreward.com to educate and train self investors on the technical and
analytical skills necessary to become informed decision makers."

About Jason Martin
Before becoming president of Good Risk Reward Inc., Mr. Martin was a Senior Broker
for Charles Schwab, Inc. He is a Certified Financial Planner (CFP) and Chartered
Market Technician (CMT). There are fewer then 100 people in the world with both of
these designations.

About Allgen
Allgen Financial Services, Inc. is a retirement and investment firm assisting
individuals and organizations better manager their assets. Allgen's service
offerings include: personal retirement planning and investing, active asset
management, company retirement benefits, estate planning for executives, estate
planning for foreign investors, and tax management for entrepreneurs.


Web Site = http://www.allgenfinancial.com

Contact Details = Allgen Financial Services, Inc.
James Zimbardi
797 North Orange Ave.
Orlando, FL 32801
888-625-5436
zimbardi@allgenfinancial.com